LOGO QUESTIONNAIRE

Why do I need to fill in ALL THIS INFORMATION?

The most effective way for me to give you the best value for money, is to know as much as I can about your company, what you stand for, your likes and dislikes and so on. 

Knowing this information I can make sure that you don’t need to rebrand in a year, that your logo communicates effectively with your perfect target market and, most of all, that you actually LIKE your brand while it is still effective.

The Questionnaire

IMPORTANT

I know that a lot of these questions are difficult to answer, but it is IMPERATIVE that you have clarity about who you are, what you believe in, what your mission and vision are, etc. before you get a logo. If you don’t have your brand strategy down before getting your logo, you will probably rebrand within 2 years.

    WHO ARE YOU?








    *For example: The Creative Design / Creative Design / The Creative, etc.









    DEFINE YOUR BRAND


    Why do you do what you do, why do you get up in the morning to work on your business? (TIP: Do not use something like ‘to make money’. Try to dig a bit deeper. After each 'why' answer, ask again 'why?' at least 7 times)





    A "brand culture" example would be a company like Patagonia, where the culture heavily emphasizes outdoor activities and environmental responsibility, encouraging employees to test their clothing in the wild and fostering a strong sense of community around sustainability, thus reflecting their brand values in their daily operations and interactions with customers.









    WHO DO YOU SPEAK TO?






    For example: Namibians, small business owners, 25 – 60 years of age, mostly female, interested in parenthood



    Please try to give at least 3 samples. If possible, include their website addresses.



    I will keep this in consideration and add it to your logo if possible.



    VISUAL PREFERENCES


    It can be of an already existing brand. What do you like of these logos / brands? (Include links with your samples.)